PROGRAM OUTLINE

The first 5 workshops to help you build your business plan

  • 1

    SESSION 1 - Your Vision and the Opportunity

    • Intro to Session 1: Your Vision and the Opportunity

    • WORKSHOP 1 - Your Vision and Your Why - 18 Min

    • 2 - Intro to Big Why

    • 3 - Your Big Why

    • 4 - What Inspires You (Intro)

    • 5 - Vision and Passion - an Inspirational Video

    • 6 - What Inspires You (Summary)

    • 7 - There Needs to Be Authenticity

    • 8 - Purpose and Meaning

    • 9 - This is About You and Your Idea

    • 10 - Worksheet Overview

    • PRINTABLE WORKSHEET: WORKSHOP 1 - Your Vision and Your WHY

    • WORKSHOP 2 - Your Market Context - 18 min

    • 2 - You Need Market Context

    • 3 - NWT Tourism Video

    • 4 - Let's Look at Trends

    • 5 - What is Motivating Travellers

    • 6 - Top Travel Trends

    • 7 - Is Your Idea the Star of the Show

    • 8 - What is the Main Attraction in Your Area

    • 9 - Worksheet Overview

    • PRINTABLE WORKSHEET: WORKSHOP 2 - What's Going on in the Market?

    • WORKSHOP 3: The Competition- 20 min

    • 2 - Why is Competition Good

    • 3 - The Benefits of Competition

    • 4 - A Bit of Competition is Good

    • 5 - Who is in Your Space?

    • 6 - You Can Learn a Lot From Studying Your Competitors

    • 7 - Your Competitive Set

    • 8 - Always Know What Your Competition is Doing

    • 9 - How to Set Up Your Competitive Set Table

    • PRINTABLE WORKSHEET: WORKSHOP 3 - Your Competitive Set Table

    • WORKSHOP 4: Strengths and Challenges - 18 min

    • 2 - Every Successful Business

    • 3 - What Strengths and Challenges Do You Have?

    • 4 - What Skills Do you Have Now?

    • 5 - What are the Strengths and Challenges of Your Environment?

    • 6 - SWOT Analysis Intro

    • 7 - Worksheet Overview

    • PRINTABLE WORKSHEET: WORKSHOP 4 - SWOT Analysis Table

    • WORKSHOP 5: Nailing Your Best Opportunity - 20 min

    • 2 - Where Specifically Does Your Idea Fit into the Market?

    • 3 - Reviewing the Competition

    • 4 - Reviewing Your SWOT

    • 5 - How Will You Need to Adjust

    • 6 - Opportunity Elements

    • 7 - Do These New Opportunities You’ve Identified Still Align With Your Big WHY?

    • 8 - Intro to Video

    • 9 - Eagle Eye Tours

    • 10 - You've Nailed It!

    • PRINTABLE WORKSHEET: WORKSHOP 5 - Opportunity Elements