PROGRAM OUTLINE

Five workshops on how to tell your story

  • 1

    SESSION 2 - Your Brand Story and What You Mean to the Marketplace

    • Intro to Session 2: Your Brand Story and What You Mean to the Marketplace

    • WORKSHOP 1: Your Uniqueness - 10 min

    • 2 - Let’s Explore the Uniqueness of Your Idea

    • 3 - Video Intro

    • 4 - Joe the Aurora Hunter

    • 5 - Video Outro

    • 6 - Only-ness Worksheet

    • 7 - Now It's Your Turn

    • 8 - PRINTABLE WORKSHEET: Only-ness Worksheet

    • WORKSHOP 2: Market-Based Values Connection - 9 min total

    • 2 - What Are Your Values?

    • 3 - Your Target Market's Values Are Important Too

    • 4 - Video Intro

    • 5 - Ancient Land

    • 6 - Video Outro

    • 7 - Your Target Market Wants to Know What You Stand For

    • 8 - Worksheet Intro

    • 9 - Worksheet Example

    • 10 - Worksheet Outro

    • Download Worksheet 2 - Connecting With Market Values and Motivations Worksheet

    • WORKSHOP 3: The Place You Hold in the Market

    • 2 - Your Logo is Not Your Brand

    • 3 - What Place Do You Hold in the Hearts and Minds of Your Target Market?

    • 4 - Your Real Brand Is...

    • 5 - Successful Brands Use Deep Themes

    • 6 - Raptors NBA Basketball Team

    • 7 - Raptors NBA Debrief

    • 8 - Just Do It

    • 9 - It's Important to Figure Out What Feeling You Want

    • 10 - Worksheet Example

    • 11 - Now You Try

    • 12 - Download Worksheet 3 - Brand Story Themes in Your Idea

    • WORKSHOP 4: The Five Senses of Brand Storytelling

    • 2 - The 5 Senses and Your Story

    • 3 - How Do You Want Your Brand to Look, Feel, Sound, Taste, and Smell?

    • 4 - Your Online Identity

    • 5 - The Colours, Words, Fonts...

    • 6 - Video Intro

    • 7 - Crayons, TV Ad, Newfoundland and Labrador Tourism

    • 8 - Now It's Your Turn

    • 9 - Worksheet 1: Explainer

    • 10 - Worksheet 1: Five Senses Wordplay

    • 11 - Can You See How These Words...

    • 12 - Worksheet 2: Explainer

    • 13 - Worksheet 2: Tying Five Senses Wordplay to Marketing Materials

    • 14 - Download Worksheet 4 - The Five Senses in Your Brand Story

    • WORKSHOP 5: Tell Your Story

    • 2 - Your Brand Has a Personality

    • 3 - Your Brand is Also a Promise

    • 4 - Let's Revisit the Elements of Your Brand Story

    • 5 - What is at the Heart of Your Business?

    • 6 - Apple and Coca Cola

    • 7 - Video Intro

    • 8 - Fogo Island Inn: Room To Dream

    • 9 - Video Debrief

    • 10 - Worksheet Example

    • 11 - Worksheet: Your Brand Essence Story

    • 12 - Download Worksheet 5: Your Brand Story Essence