PROGRAM OUTLINE

Five Sessions x Five Workshops to Build Your Business Plan

  • 1

    SESSION 5: Financial Management

    • Intro to Session 5: Financial Management

    • WORKSHOP 1: Value and What is the Right Price?

    • 2. What is Value?

    • 3. What is the Right Price?

    • 4. The Market Sets the Price

    • 5. Price is an Indicator of Supply and Demand

    • 6. Value Creation

    • 7. Value Creation: A Video

    • 8. Your Pricing Bandwidth

    • 9. Review Your Competitive Set

    • 10. Worksheet Example

    • 11. Download Worksheet 5.1: Competitive Pricing Range Table

  • 2

    WORKSHOP 2: Costing Your Product and Operations

    • WORKSHOP 2: Costing Your Product and Budgeting Operational Costs

    • 2. Costing Your Business

    • 3. Costing Your Product and Operations

    • 4. Step 1

    • 5. Mapping Your Development Costs

    • 6. Worksheet Example

    • 7. Soft Costs

    • 8. Working Capital

    • 9. Let's Add It All Up

    • 10. Step 2

    • 11. Operational Elements Have Costs

    • 12. Types of Operating Costs

    • 13. Mapping Your Operating Costs

    • 14. Indirect Costs

    • 15. Fixed Costs

    • 16. Add It All Up

    • 17. Direct Cost Calculation Worksheet Walkthrough

    • 18. Direct Cost Calculation Worksheet

    • 19. What is My Daily Overhead Cost?

    • 20. Let's Add It All Up

    • 21. Summary

    • 22. Download Worksheets 5.2 - Part 1

    • 23. Download Worksheets 5.2 - Part 2

  • 3

    WORKSHOP 3: Partnerships, Packaging and Pricing Strategy

    • 1. Partnerships, Packaging & Net Pricing

    • 2. Why Do I Need Partnerships? What is Packaging? And What is Net Pricing?

    • 3. Key Elements

    • 4. PART ONE: Partnerships

    • 5. Partnerships Come in Many Forms

    • 6. Partnership Worksheet Example

    • 7. Partnerships Worksheet Download

    • 8. PART TWO: Packaging

    • 9. Creating Value Through Packaging

    • 10. Creating an Example Package

    • 11. Understand the Demand for Your Package Idea

    • 12. Intro to Butterfield and Robinson Video

    • 13. Butterfield and Robinson

    • 14. Video Debrief and Worksheet Intro

    • 15. Worksheet Walkthrough

    • 16. Packaging Summary

    • 17. Packaging Worksheet Download

    • 18. PART THREE: Net Pricing

    • 19. Retail Pricing

    • 20. Value and What is the Right Price

    • 21. How Does Wholesale Pricing Work?

    • 22. Worksheet Walkthrough

    • 23. Packaging Your Product

    • 24. Mutual Benefit to Partnering and Packaging

    • 25. Net Pricing Calculations

    • 26. Net Rates Are Always a Negotiation

    • 27. Now You Try

    • 28. Summary

    • 29. Pricing a Package Worksheet Download

  • 4

    WORKSHOP 4: Marketing, Sales and Distribution - Tying it all together

    • 1. Sales, Marketing & Distribution

    • 2. Welcome to Workshop 4

    • 3. Summarizing the Sessions and Bringing it Home

    • 4. PART ONE: Target Market

    • 5. Who Are Your Customers?

    • 6. Primary and Secondary Target Markets

    • 7. Charting Market Characteristics and Motivations

    • 8. Knowing Your Target Market

    • 9. Secondary Target Market

    • 10. Secondary Target Market: A Second Example

    • 11. Target Market Worksheets Download

    • 12. PART TWO: Marketing, Sales & Distribution

    • 13. Sales is a Full Time Game

    • 14. Let's Talk About Sales

    • 15. What Does Digital Marketing Include?

    • 16. Taking Digital Marketing One Step at a Time

    • 17. Let's Talk About Distribution

    • 18. Marketing, Sales & Distribution Planning Worksheet Walkthrough

    • 19. Wrap Up!

    • 20. Marketing, Sales & Distribution Planning Worksheet Download

  • 5

    WORKSHOP 5: Revenue, Expenses and Cashflow Management

    • 1. Revenues, Expenses, Net Income and Cash Flow

    • 2. Making Money Requires Managing It

    • 3. Elements of Your Financial Planning

    • 4. PART ONE: Sales Estimates and Assumptions

    • 5. Operating Season and Inventory

    • 6. Inventory

    • 7. Inventory: Another Example

    • 8. Your Occupancy

    • 9. Occupancy: Mapping Your Highs and Lows

    • 10. Mapping Occupancy Example Worksheet

    • 11. Pricing According to Your Season

    • 12. Pricing

    • 13. Pricing Bandwidth

    • 14. Intro to Worksheet

    • 15. Using Your Assumptions to Estimate Sales

    • 16. Calculating Monthly Sales

    • 17. Now You Try

    • 18. PART TWO: Income & Expense Worksheet

    • 19. Your Income and Expense Statement Tool

    • 20. Income Statement

    • 21. PART THREE: Forecasting and Cash Flow

    • 22. Cash Flow

    • 23. What is Forecasting?

    • 24. Cash Flow Worksheet

    • 25. Your Goal is Positive Cash Flow

    • 26. You've Done It!

    • 27. Inventory, Occupancy, Sales Forecasting, Net Income and Cash Flow Worksheets