Firecircle 5X5 Entrepreneur Self-Directed Program Outline

  • 1

    INTRODUCTION - Some Helpful Information

    • What Can You Expect From the Firecircle 5x5 Program?

    • Firecircle 5X5 Foundational Entrepreneur Program - At a Glance

    • Tips to Navigate the Online Program

  • 2

    SESSION 1 - Your Vision and the Opportunity: 5 Workshops 1hr34min

    • WORKSHOP 1 - Your Vision and Your Why - 18 Min

    • 2 - Intro to Big Why

    • 3 - Your Big Why

    • 4 - What Inspires You (Intro)

    • 5 - Vision and Passion - an Inspirational Video

    • 6 - What Inspires You (Summary)

    • 7 - There Needs to Be Authenticity

    • 8 - Purpose and Meaning

    • 9 - This is About You and Your Idea

    • 10 - Worksheet Overview

    • PRINTABLE WORKSHEET: WORKSHOP 1 - Your Vision and Your WHY

    • WORKSHOP 2 - Your Market Context - 18 min

    • 2 - You Need Market Context

    • 3 - NWT Tourism Video

    • 4 - Let's Look at Trends

    • 5 - What is Motivating Travellers

    • 6 - Top Travel Trends

    • 7 - Is Your Idea the Star of the Show

    • 8 - What is the Main Attraction in Your Area

    • 9 - Worksheet Overview

    • PRINTABLE WORKSHEET: WORKSHOP 2 - What's Going on in the Market?

    • WORKSHOP 3: The Competition - 20 min

    • 2 - Why is Competition Good

    • 3 - The Benefits of Competition

    • 4 - A Bit of Competition is Good

    • 5 - Who is in Your Space?

    • 6 - You Can Learn a Lot From Studying Your Competitors

    • 7 - Your Competitive Set

    • 8 - Always Know What Your Competition is Doing

    • 9 - How to Set Up Your Competitive Set Table

    • PRINTABLE WORKSHEET: WORKSHOP 3 - Your Competitive Set Table

    • WORKSHOP 4: Strengths and Challenges - 18 min

    • 2 - Every Successful Business

    • 3 - What Strengths and Challenges Do You Have?

    • 4 - What Skills Do you Have Now?

    • 5 - What are the Strengths and Challenges of Your Environment?

    • 6 - SWOT Analysis Intro

    • 7 - Worksheet Overview

    • PRINTABLE WORKSHEET: WORKSHOP 4 - SWOT Analysis Table

    • WORKSHOP 5: Nailing Your Best Opportunity - 20 min

    • 2 - Where Specifically Does Your Idea Fit into the Market?

    • 3 - Reviewing the Competition

    • 4 - Reviewing Your SWOT

    • 5 - How Will You Need to Adjust

    • 6 - Opportunity Elements

    • 7 - Do These New Opportunities You’ve Identified Still Align With Your Big WHY?

    • 8 - Intro to Video

    • 9 - Eagle Eye Tours

    • 10 - You've Nailed It!

    • PRINTABLE WORKSHEET: WORKSHOP 5 - Opportunity Elements

  • 3

    SESSION 2 - Your Brand and What You Mean to the Marketplace

    • WORKSHOP 1: Your Uniqueness - 10 min

    • 2 - Let’s Explore the Uniqueness of Your Idea

    • 3 - Video Intro

    • 4 - Joe the Aurora Hunter

    • 5 - Video Outro

    • 6 - Only-ness Worksheet

    • 7 - Now It's Your Turn

    • 8 - PRINTABLE WORKSHEET: Only-ness Worksheet

    • WORKSHOP 2: Market-Based Values Connection - 9 min total

    • 2 - What Are Your Values?

    • 3 - Your Target Market's Values Are Important Too

    • 4 - Video Intro

    • 5 - Ancient Land

    • 6 - Video Outro

    • 7 - Your Target Market Wants to Know What You Stand For

    • 8 - Worksheet Intro

    • 9 - Worksheet Example

    • 10 - Worksheet Outro

    • Download Worksheet 2 - Connecting With Market Values and Motivations Worksheet

    • WORKSHOP 3: The Place You Hold in the Market

    • 2 - Your Logo is Not Your Brand

    • 3 - What Place Do You Hold in the Hearts and Minds of Your Target Market?

    • 4 - Your Real Brand Is...

    • 5 - Successful Brands Use Deep Themes

    • 6 - Raptors NBA Basketball Team

    • 7 - Raptors NBA Debrief

    • 8 - Just Do It

    • 9 - It's Important to Figure Out What Feeling You Want

    • 10 - Worksheet Example

    • 11 - Now You Try

    • 12 - Download Worksheet 3 - Brand Story Themes in Your Idea

    • WORKSHOP 4: The Five Senses of Brand Storytelling

    • 2 - The 5 Senses and Your Story

    • 3 - How Do You Want Your Brand to Look, Feel, Sound, Taste, and Smell?

    • 4 - Your Online Identity

    • 5 - The Colours, Words, Fonts...

    • 6 - Video Intro

    • 7 - Crayons, TV Ad, Newfoundland and Labrador Tourism

    • 8 - Now It's Your Turn

    • 9 - Worksheet 1: Explainer

    • 10 - Worksheet 1: Five Senses Wordplay

    • 11 - Can You See How These Words...

    • 12 - Worksheet 2: Explainer

    • 13 - Worksheet 2: Tying Five Senses Wordplay to Marketing Materials

    • 14 - Download Worksheet 4 - The Five Senses in Your Brand Story

    • WORKSHOP 5: Tell Your Story

    • 2 - Your Brand Has a Personality

    • 3 - Your Brand is Also a Promise

    • 4 - Let's Revisit the Elements of Your Brand Story

    • 5 - What is at the Heart of Your Business?

    • 6 - Apple and Coca Cola

    • 7 - Video Intro

    • 8 - Fogo Island Inn: Room To Dream

    • 9 - Video Debrief

    • 10 - Worksheet Example

    • 11 - Worksheet: Your Brand Essence Story

    • 12 - Download Worksheet 5: Your Brand Story Essence

  • 4

    SESSION 3 - Operational Design

    • WORKSHOP 1: A Day in the Life of Your Business

    • 2 - Your Tourism Business Operations is Like a Dance

    • 3 - Operational Elements

    • 4 - Let's Begin With a Day in the Life of Your Business

    • 5 - Elliot's Cafe: A Day in the Life

    • 6 - Dancing Through Your Day

    • 7 - Let's Look at An Example

    • 8 - Now It's Your Time to Try

    • 9 - Download Worksheet 1: Planning My Operation

    • WORKSHOP 2: YOUR BRAND STORY IN OPERATIONS

    • 2 - Remember What Your Story Is?

    • 3 - Your Brand Story is Carried by Your Operations

    • 4 - Your Brand Story Lives in Your Operation

    • 5 - Michael Chernow: Restauranteur

    • 6 - Video Debrief

    • 7 - Walking Through the Brands Story in Operations Worksheet Example

    • 8 - Try to Chart... Your Brand Story in Operations Worksheet

    • 9 - Download Worksheet 2: Your Brand Story in Operations

    • WORKSHOP 3: Guest Platform - Client Facing Systems and Processes

    • 2 - Your Guest Platform

    • 3 - How Do I Build a Great Guest Platform?

    • 4 - Video Intro

    • 5 - Frontenac Outfitters

    • 6 - Frontenac Outfitters Guest Platform: A Great Example

    • 7 - Worksheet Example: Guest Platform (Systems & Processes)

    • 8 - Worksheet: Guest Platform (Systems & Processes)

    • 9 - Download Worksheet 3: Guest Platform (Systems & Processes)

    • WORKSHOP 4: Your Host Platform - Behind the Scenes in Your Operation

    • 2 - Your Host Platform

    • 3 - How Do I Build a Strong Host Platform?

    • 4 - Video Intro

    • 5 - Lisa Dupar Catering

    • 6 - Host Platform Systems and Processes

    • 7 - Worksheet Example

    • 8 - Worksheet

    • 9 - Download Worksheet 4: Host Platform (Systems & Processes)

    • WORKSHOP 5: Building Sustainability in Your Operations

    • 2 - Environmental and Socio-Cultural Sustainability

    • 3 - What Does it Mean to be Sustainable?

    • 4 - Compete and Be the Best

    • 5 - Operational Sustainability

    • 6 - Eagle Wing Tours

    • 7 - Video Debrief

    • 8 - Worksheet

    • 9 - Download Worksheet 5: Design Your Own Sustainability

  • 5

    SESSION 4: Physical Design

    • WORKSHOP 1: How Brand Story Guides the Design of Your Product

    • 2 - Always Remember Your Brand Story

    • 3 - Intro to Video

    • 4 - Norrona: What Are We Searching For?

    • 5 - Video Debrief

    • 6 - Your Brand Story Guides Your Physical Design

    • 7 - Without Attention to Detail

    • 8 - Your Brand Story Lives in Your Design

    • 9 - Worksheet

    • 10 - Download Worksheet 4.1: Embedding Your Brand Story in Your Product

    • WORKSHOP 2: The Five Senses in Your Physical Product and Facilities

    • 2 - The Fives Senses Are Embedded in Your Physical Design

    • 3 - Review of the Five Senses

    • 4 - The Five Senses in Design

    • 5 - Whirlpool Corporation

    • 6 - Video Debrief

    • 7 - Newfoundland and Labrador: Conductor

    • 8 - Worksheet

    • 9 - Download Worksheet 4.2: Embedding the Five Senses in Your Product Design

    • WORKSHOP 3: Physical Design for Your Operational Success

    • 2 - Your Physical Design Needs to Carry Your Operations

    • 3 - Operational Elements to Consider in Your Design

    • 4 - Intro to Video

    • 5 - Up North Adventures

    • 6 - Worksheet Example

    • 7- Worksheet

    • 8 - Download Worksheet 4.3: What are the Physical Requirements of My Operation?

    • WORKSHOP 4: Physical Design for Ultimate Guest Experiences

    • 2 - Great Design is a Part of the Guest Experience

    • 3 - Fogo Island

    • 4 - Let's Look at Another Business: Jelly Modern Donuts

    • 5 - Jelly Modern Donuts

    • 6 - Intro to Worksheet

    • 7 - Worksheet Example

    • 8 - Intro to Blank Worksheet & Worksheet

    • 9 - Download Worksheet 4.4: Ultimate Guest Experience Design

    • WORKSHOP 5: Designing for Sustainability

    • 2 - Designing for Forever

    • 3 - There's A Lot of Talk These Days

    • 4 - What Does Sustainability in Design Mean?

    • 5 - Good Design Creates an Emotional Connection

    • 6 - The Sustainability in Design

    • 7 - Intro to Video

    • 8 - Nomadic Resorts

    • 9 - A Sense of Place

    • 10 - What Else

    • 11 - Worksheet Example

    • 12 - Blank Worksheet and Conclusion

    • 13 - Download Worksheet 4.5: My Sustainable Product Design

  • 6

    SESSION 5: Financial Management

    • WORKSHOP 1: Value and What is the Right Price?

    • WORKSHOP 2: Costing Your Product and Operations

    • WORKSHOP 3: Partnerships, Packaging and Pricing Strategy

    • WORKSHOP 4: Marketing, Sales and Distribution - Tying it All Together

    • WORKSHOP 5: Revenue, Expenses and Cashflow Management

Welcome to to Firecircle's foundational 5x5 Program!

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